Elevate (brand)

Elevate, formerly Firestone Building Products, is a brand of roofing, wall and lining solutions of the Holcim Group, one of the world's largest building materials manufacturing company.

Elevate operates 21 manufacturing facilities in North America and produces single–ply and asphalt–based roofing membranes, polyiso insulation, and roofing accessories. It also has international facilities and support in Canada, Europe, Middle East, Asia, Latin America and the Caribbean.

On April 1, 2021, Holcim completes the acquisition of Firestone Building Products. On June 21, 2022, Holcim rebranded FSBP to became Elevate.