Ellis Jones (sociologist)

Ellis McNatt Jones (born February 25, 1970) is an American sociologist and author at College of the Holy Cross. His research has focused on ethical consumerism, corporate social responsibility, and lifestyle movements. He is best known for his research translating the social and environmental records of companies into an A to F rating system for use by consumers.

Early life and education
Jones was a Peace Corps Volunteer in the Republic of Panama from 1993 to 1995 where he worked in Environmental Education. He holds a Ph.D. from the University of Colorado and is currently a professor of sociology at College of the Holy Cross.

Work
Jones has researched consumer products, rating corporations on an "A" through "F" scale based on their scores in five areas: human rights (sweatshops, child labor, etc.), the environment (global warming, rainforest destruction, etc.), animal protection (animal testing, humane treatment, etc.), community involvement (local business support, nonprofit alliances, etc.), and social justice (fair wages, discrimination, etc.). In his book "The Better World Shopping Guide: Every Dollar Makes A Difference," he encourages consumers to push their dollars to the "A" and "B" companies and away from the "D" and "F" companies to create a better world.