Emil Frey Group

Emil Frey Group (officially Emil Frey Holding AG) is a Swiss automotive retailer based in Zürich, Switzerland. Founded in 1924, the company operates several multinational companies which provide new and pre-owned vehicles and associated services in Switzerland, Germany and France. As of 2023, the group has been Europe's leading car dealer.

The group employs 22,000+ people and has an annual turn over of roughly 11 billion Swiss Francs (2019). The company remains family-owned and chaired by Walter Frey (born 1943), the son of the founder of the group.