Emio – The Smiling Man: Famicom Detective Club

Emio – The Smiling Man: Famicom Detective Club (ファミコン探偵倶楽部 笑み男) is an upcoming adventure video game published by Nintendo for the Nintendo Switch. It is the fourth installment of the Famicom Detective Club series and will be its first new title in 27 years, since 1997's BS Tantei Club: Yuki ni Kieta Kako.

The game was first revealed on July 10, 2024 with a short teaser video. The teaser and the offical announcement prompted online traction, with many noting its cryptic nature, dark tone, M (Mature) rating from the ESRB and related companies, due to its contrast with Nintendo's usual family-friendly titles. This is also the first Nintendo first-party title to belong to a previously established IP to receive an M (Mature) rating from the ESRB.

Gameplay
Emio – The Smiling Man is a point-and-click adventure game and visual novel. The gameplay is similar to the gameplay of the Nintendo Switch remakes of Famicom Detective Club, where the player progresses the story by using commands such as moving to other areas, listening to other characters, and investigating. The player controls an assistant private investigator investigating a murder. During some segments of the game, the player will control fellow investigator Ayumi Tachibana.

Plot
Emio – The Smiling Man is set in Japan, following the murder of a junior high school boy. This murder is tied to an urban legend of a killer called Emio from 18 years ago who wears a smiling paper bag mask and trench coat. In the game's story, the Smiling Man is said to offer crying girls a paper bag with a smile drawn on it in exchange for their lives. The protagonist, an assistant private investigator at the Utsugi Detective Agency, is working with the police to investigate this murder.

Development and release
Emio – The Smiling Man is being designed by Yoshio Sakamoto, who worked on previous entries in the Famicom Detective Club series. Sakamoto worked on every aspect of the game, including the plot, script, and cutscenes. During development of the Nintendo Switch remakes of the Famicom Detective Club duology, Sakamoto expressed a desire to continue the series through the creation of a new entry. Sakamoto designed the game to center around an urban legend instead of a ghost story due to his belief that it was more vivid due to it being "grounded in reality." He intended the player's perception of the case to change as they learn more about the urban legend's background. Sakamoto described the game as being the culmination of everything he and his "most-trusted colleagues" learned from working on the Famicom Detective Club series. It will be the first new Famicom Detective Club game released in the past 27 years.

Emio – The Smiling Man was first revealed via a teaser trailer shared through Nintendo's US, Europe, and Japanese X accounts with the hashtag #WhoIsEmio? There was also an official website for the game that, at the time, showed a "creepy man" standing with a smiling paper bag mask and trench coat, occasionally changing his expression, with kanji behind him that reads "Emio," which translates to "laughing man" or "smiling man." In the Australian trailer, the content rating mentioned suicide and murder as content depicted in the game. On July 17, 2024, it was revealed that it was an entry in the Famicom Detective Club series. It is slated to be released on August 29, 2024. The English version of the game features English, French, German, Italian, and Spanish text options, though the voiceover is only available in Japanese. It will be released on both digital and physical in the United States. In Japan, a Collector's Edition was revealed, which includes the game, an artbook, a replica of a piece of evidence, and soundtrack CDs.

Marketing
The initial teaser trailer was the subject of commentary and speculation by critics and people on social media. Speculation occurred that it was an internally developed Nintendo title due to having a site on Nintendo.com. Other speculation argued that developer Bloober Team was involved due to their recent announcement of a game codenamed Project M for Nintendo platforms. According to Eurogamer, other clues found in an interview with Bloober Team's CEO Piotr Babieno include him speaking of the importance of the project and "world's best game creators for Nintendo platforms."

The Mary Sue writer Kirsten Carey noted that this was the first age-restricted video from Nintendo's YouTube account. According to Carey, influencers close to Nintendo were unaware of what it could be, praising its "minimalist social media campaign" as "brilliant marketing." They speculated that it would be the first M-rated title developed internally by Nintendo. GamePro writer David Whey commented that the teaser trailer was an unusual way for Nintendo to announce a game, arguing that they typically revealed games during Nintendo Directs. He stated that this made the trailer more exciting. GamesRadar+ writer Jordan Gerblick felt that the method of revealing the game was also unusual due to the lack of context and not being shown in a Nintendo Direct. Gerblick also argued that this was an unusual trailer for Nintendo to produce, considering the tone uncharacteristic for a game they believed was developed internally. Gerblick expressed excitement about the prospect of a Mature-rated title developed by Nintendo, stating that it was an unprecedented thing for the company. Fellow GamesRadar writer Jasmine Gould-Wilson was similarly excited for Emio, feeling that an "in-house horror game" could make them take the Switch seriously. They discussed the trailer's "insidious horror aesthetics," citing things like the "celluloid crackle of damaged tape recordings [and] the discordant piano keys trembling behind them." She also discussed how the titular Smiling Man evokes Japanese body horror, comparing it to the video game Slitterhead. Gould-Wilson argued that Nintendo's reputation as a family-friendly company also contributed to the unprecedented nature of the trailer. She compared it to The Legend of Zelda: Breath of the Wild and Tears of the Kingdom, games she believed "widen[ed] the scope" of what Nintendo has to offer.