Entertainment Software Association of Canada

Entertainment Software Association of Canada (ESAC) is a Canadian trade association representing companies in Canada that develop, publish and distribute video games. ESAC's services include, business and consumer research, government relations, and media relations.

The organization was founded in October 2004 by a group of industry leaders and companies in the Canadian video game industry, from the previous Canadian Interactive Digital Software Association as a wholly Canadian entity.

Organization
The organization's first Executive Director was Danielle LaBossiere Parr who led the organization from inception until 2012. Since then the association has been led by Jayson Hilchie who has served as its President & CEO.