Eric Bradlow

Eric Thomas Bradlow is K.P. Chao Professor, Professor of Marketing, Statistics, Education and Economics, Chairperson Wharton Marketing Department, and Vice-Dean of Analytics at the Wharton School of the University of Pennsylvania. He is a fellow of the American Statistical Association and a fellow the American Education Research Association.

Books

 * Wainer, H., Bradlow, E.T., and Wang, X. (2007), Testlet Response Theory and Its Applications, Cambridge University Press, ISBN 9780521681261.
 * Bradlow, E.T., Niedermeier, K., Williams, P. (2009), Marketing in the Financial Services Industry, McGraw-Hill, New York.