Ethical Capital Partners

Ethical Capital Partners is a Canadian private equity firm best known for its acquisition of Aylo, the owner of Pornhub.

The company is chaired by businessman Rocco Meliambro.

History
The company was founded in 2022 in Montreal. In March 2023, ECP acquired Aylo for an undisclosed sum. The transaction occurred following a series of lawsuits against Aylo (formerly MindGeek) for hosting unlicensed or non-consensual content on its website.