Ex.co

EX.CO is a Disney-backed, publisher-first video technology platform. It is used by publishers to monetize video content on websites and to add interactive and media elements intended for a particular user base.

History
EX.CO was originally founded as Playbuzz in 2012 by Shaul Olmert and Tom Pachys. Pachys is a graduate of IDC and also the co-founder of Whimado.

Playbuzz originally raised $3 million in a Series A funding round from Carmel Ventures. In September 2017, the company announced it had raised an additional $35 million in a Series C funding round led by Viola Group with participation from existing investors including the Walt Disney Company and Saban Ventures. This brought Playbuzz's total funding to $66 million.

In November 2019, Playbuzz changed its company name to EX.CO.

Acquisitions
In 2021, EX.CO acquired video monetization technology company Cedato.

In 2022, the company announced the acquisition of the machine-learning company Bibblio.

Products
EX.CO provides website development tools centered around interactive elements.

EX.CO also works with e-commerce businesses for website building, and modification of existing sites.