FRAM (brand)

FRAM is an American brand of automotive replacement parts offering oil filters, air filters, fuel filters, and similar products. As of 1936, FRAM produces original equipment for automotive manufacturers.

History
The FRAM brand was born when the original chemists, Frederick Franklin and T. Edward Aldam, invented an easily-replaceable oil filtering element in their Providence, R.I. laboratory. The Fram Corporation was formed by James Edward Bigwood with the help of Steve Wilson. Steve Wilson was the first president of the Fram Company, and James Bigwood was the treasurer. James Bigwood chose the colors black and orange to be Fram's colors. Incorporated in 1934, FRAM oil filters were invented by scientists T. Edward Aldham and Frederick Franklin in 1932, to develop a replaceable oil filtering element. FRAM incorporated in 1934, averaging a production of 10 filters per day. In 1936, FRAM began its partnership with automotive manufacturers, becoming original equipment on the 1936 Studebaker. In 1945, FRAM received the Army-Navy "E" Award becoming the exclusive manufacturer for filter development. FRAM opened the industry's largest filtration engineering and research facility in 1973.

Advertising
FRAM introduced its first slogan, “The Dipstick Tells the Story” in 1942. FRAM introduced its iconic slogan, “You can pay me now, or pay me later” in 1971.