Faherty Brand

Faherty Brand is an American clothing company, founded by twin brothers Alex and Mike Faherty. Its aesthetic was described as "surf hippie" by The New York Times.

History
Before founding Faherty, Mike Faherty was employed by Ralph Lauren, while Alex Faherty worked in private equity at Cerberus. His tenure at Ralph Lauren from 2005 to 2012 was instrumental in his success, providing him with extensive exposure to fabric mills, design processes, and pattern creation.

They started the company to create a "perfect" board short. Swim trunks were the initial offering from Faherty Brand.

Faherty Brand debuted its first full clothing line in the summer of 2013.

In the spring of 2020, Faherty Brand launched a full women's collection, with dresses being particularly popular, accounting for 40% of all women's sales.

The brand's approach to sustainability has been described as focusing more on action rather than political pronouncements. As part of this commitment, Kerry Docherty, co-founder and chief impact officer, has spearheaded efforts to improve sustainability.

One of the communities that Faherty Brand has particularly invested in is the Native-American community. The brand seeks to establish long-term relationships with Native designers and learn about Native culture and art, rather than simply appropriating Native designs.

Faherty has set concrete goals to ensure responsible practices. It aims to have 85% of its fabrics be sustainable and 90% of its packaging to be plastic-free. Docherty emphasizes the importance of brands feeling accountable for their impact on society and the environment, which aligns with the values of both current and upcoming generations.

Faherty began exploring the sale of a minority stake in the business to an external investor in late 2023.

Second Wave Resale Program
In June 2023, Faherty Brand announced the launch of its resale initiative, named "Second Wave", in partnership with Archive. The program is designed to support the brand's commitment to sustainability and circular fashion, enabling customers to buy and sell pre-owned Faherty products. This initiative promotes greater circularity within the fashion industry and reflects Faherty's efforts to reduce waste and extend the lifecycle of its apparel.

Stores
Faherty Brand has a retail presence in cities including New York, Boston, and elsewhere, and a total of 60 directly operated stores as of November 2023.