Fashion of Radhika Merchant

The fashion of Radhika Merchant, has had a substantial impact on the clothing industry ever since the public revelation of her relationship with businessman Anant Ambani in 2017 until leading up to her wedding in 2024.

Fashion and style
Radhika wore a custom-made rose gold and pink Versace, which brought to mind Blake Lively's 2022 Met Gala ensemble. This ensemble embodied grace and elegance, especially when paired with an extravagant diamond necklace. During her wedding festivities Radhika wowed everyone with her exquisite dupatta made of fresh flowers for her Haldi. The floral dupatta perfectly complemented the vibrant yellow lehenga designed by ace designer Anamika Khanna. The intricately woven dupatta featured 90 yellow marigold flowers and thousands of fresh jasmine buds. She paired the outfit with custom-made floral jewellery which took around six hours to complete.

On the Sangeet night of Radhika Merchant she looked dazzling in a golden lehenga adorned with 25,000 Swarovski crystals. The skirt featured 3D floral prints too. The lehenga designed by designer Manish Malhotra was inspired by Victorian aesthetics.

During her luxury cruise pre wedding function Radhika wore the bespoke gold sculpted dress that she wore for a theme party was from the Grace Ling couture. The golden gown created by merging gold and silver shades using aerospace aluminium technology created waves in the fashion industry. She completed the look with a pair of gold earrings and loose tresses. Fashion experts call this outfit a perfect fusion of art and technology.

For one of the events, Radhika Merchant wore a gown by Robert Wun and added her own sentimental touch to it. The gown was imprinted with Anant Ambani's love letter that he gave to Radhika on her 22nd birthday. Styled by Rhea Kapoor, the dreamy dress impressed many people and eventually becoming one of the most sensational dresses Radhika ever wore at a pre wedding event.

On her wedding day the wedding lehenga was designed by Sandeep Khosla, Radhika's bridal lehenga featured exquisite zardozi cut-work with Gujarati cultural significance, a trailing ghagra with a second detachable trail, a 5-meter head veil, a blouse, and a tissue shoulder dupatta. The ghagra, adorned with three borders of red, showcased the finest amalgamation of naqshi, saadi, and zardozi, with intricate floral booties decorated with stones, sequins, tamba tikkis, and red resham. The head veil featured delicate jaali and cut-work, while the detachable trail boasted an 80-inch zardozi marvel. The fully embroidered red shoulder dupatta added maximal drama to the silhouette. Her lehenga also featured a personalised "AR" brooch which represents the initials of her name and her husband Anant's name.

Her post-wedding lehenga's 12 panels were hand-painted on special Italian canvas. The garment featured Jayasri Burman's signature mythical aesthetic, celebrating Anant and Radhika's union through deeply meaningful imagery. Human figures representing the happy couple radiated a celestial aura, honoring the divinity in their love. The fauna reflected Anant's fondness for animals, particularly elephants, which were considered auspicious and beautiful. Blushing lotuses symbolized the purity of the couple's hearts and were also a hallmark of Abu Sandeep's style. The craftsmanship included meticulous hand embroidery with real gold zardozi. A glittering sea of sequins adorned the intricate spaces of Jayasri's art. The lehenga was paired with a blouse entirely hand-embroidered in resham by Abu Jani Sandeep Khosla's master craftsmen.