Feminist capitalism



Purple capitalism or feminist capitalism is a term used to describe, from a critical perspective, the incorporation of some principles of the feminist movement into capitalism and the market economy.

Critiques are based, on the one hand, on the argument that the integration of women into the labor market has not led to a paradigm shift in the socio-economic model towards a more horizontal and egalitarian one, where wage gaps persist, and care work has not been evenly distributed, remaining predominantly shouldered by women.

On the other hand, there is also scrutiny regarding how feminism is instrumentalized to sell products (such as music or clothing), losing its political significance and becoming merely a trend that does not question the production conditions of these products and excludes the majority of the world's population.