File:BBC-globe1963.jpg

Summary
In more detail, fair use is claimed for the History of BBC television idents article because:


 * The very topic of the article is the BBC's on-screen identification. Showing the most significant images in the development of that identification directly adds to reader understanding of that topic.   This image, being the very first ident used by the BBC, and which stood for the corporation for a whole decade, squarely passes that test.  It thus provides understanding of the topic which is additional and cumulative to that provided by the other images, as required by NFCC#8 and NFCC#3a, in proportion to the (rather limited) copyright taking use here represents given that the image was created for the very purpose of widespread use and  visual recognition.

Placement
 * The image is used in a gallery format, which as WP:NFC makes clear is usually deprecated. However, as policy then states, the question is to be considered on a case-by-case basis.  WP:IUP makes clear that this is to support the real concern, which is their proper use in the context of an article (as part of criticism or analysis) -- which as argued above, these images do comply with.  In this case, the images immediately follow the section directly discussing them; and placing them together helps the reader better appreciate both the development and also the elements of continuity in the BBC's branding.  It is therefore submitted that in this case the gallery format is appropriate, and should not be held to contravene NFCC#6.

Additionally,
 * by its very nature, there is no free alternative available.
 * the image was created to aid identification of the underlying brand; use here complements that purpose, it is no way conflicts with it.
 * use here does not detract from the value of the image, or the copyright holder's continued use and enjoyment of it.
 * the image is provided at a low resolution appropriate for an encyclopedia article, inappropriate for commercial re-printing or piracy.

Additional Fair Use Rationale on BBC One Pre 1969 idents
Fair Use is claimed for the BBC One pre-1969 idents because:


 * The very topic of this article is this logo and the variants that followed. The article looks at how the logo was brought into existence, how it worked, what it looked like on screen and the presentation package that accompanied it. For the viewer to clearly see and understand the descriptions in the article, an image of said globe is essential, as the articles level of understanding is compromised otherwise. In addition, the image helps differentiate from other presentation eras pre 1969 and works in much the same wasy that the galleries do on the History of BBC television idents article, but allowing comparison between versions.

Placement
 * The image will appear at the top of the screen to attract attention immediately and to immediately inform the audience of the presentation package the article is talking about.

Additionally
 * By its very nature, no free version of this image is available
 * The image was uploaded to support and help the articles about the brand, and does not conflict in any way.
 * The image is unsuitable to be reused, as it contains brands and logos that are far out of date and a resolution which is awfully low.
 * By having the image here, it allows the image to be removed from the article History of BBC television idents is required, as said article currently has an excess in Non Fair Use imagery.