File:BBC Two Seascape 2009.jpg

Summary
In detail, fair use is claimed for the History of BBC television idents article because:


 * The very topic of the article is the BBC's on-screen identification. Showing the most significant images in the development of that identification directly adds to reader understanding of that topic.  This BBC2 ident is valuable in such a survey, because this is the current set of idents used and therefore the culmination at present of the history of the channel's idents to date; it also makes clear the degree of continuity with the two previous generations of idents, in particular the essential preservation of the channel's key identifier since 1991. Including this image therefore helps to add usefully to readers' understanding and appreciation of the sequence, providing understanding of the topic which is additional and cumulative to that provided by the other images, as required by NFCC#8 and NFCC#3a, comfortably in proportion to the (rather limited) copyright taking that use here represents given that the image was created for the very purpose of widespread use and to assist visual recognition.

Placement
 * The image is used in a gallery format, which as WP:NFC makes clear is usually deprecated. However, as policy then states, the question is to be considered on a case-by-case basis.  WP:IUP makes clear that this is to support the real concern, which is their proper use in the context of an article (as part of criticism or analysis) -- which as argued above, these images do comply with.  In this case, the images immediately follow the section directly discussing them; and placing them together helps the reader better appreciate both the development and also the elements of continuity in the BBC's branding.  It is therefore submitted that in this case the gallery format is appropriate, and should not be held to contravene NFCC#6.

Additionally,
 * by its very nature, there is no free alternative available.
 * the image was created to aid identification of the underlying brand; use here complements that purpose, it is no way conflicts with it.
 * use here does not detract from the value of the image, or the copyright holder's continued use and enjoyment of it.
 * the image is provided at a low resolution appropriate for an encyclopedia article, inappropriate for commercial re-printing or piracy.

Additional Use for BBC Two 'Window on the World' idents
Fair use is also claimed for use on the BBC Two 'Window on the World' idents article page:


 * The topic of this article page concerns this ident package, how it was devised, concepts, ident package and presentational package that accompanies it. For this article to make sense to the reader, this image is required. The image is also required to reassure readers and to inform them that this is the ident package they are thinking of, as a logo would do for a company. Ident packages are identified by readers by the image, and descriptions are often unsuitable to make readers certain this is their ident package.

Position
 * Top of the page to allow readers to quickly identitfy the ident package and understand the focus and content of the article, in a similar style as an infobox or logo.

Additional
 * by its very nature there is no free alternative
 * Helps identify the brand and presentational package
 * Low resolution
 * By use of the image in this article, it allows non free images to be removed from the History of BBC television idents article, which has an excess of non free images and allows some unnescesairy images to be removed.