File:Kate Moss Calvin Klein.jpg

Kate Moss in Calvin Klein underwear campaign ad from 1990s.

This image qualifies as fair use in Kate Moss because it is a low-resolution scan of the original image, it is used to illustrate the ad campaign itself in the Kate Moss article, and it cannot supplant the commercial value of the original.

This image qualifies as fair use in Heroin chic because it is a low-resolution scan of the original image, it is used to illustrate the heroin chic trend defined by the quintessential Calvin Klein ad campaign (and as such is irreplaceable by a free image), and it cannot supplant the commercial value of the original.