The logo is of a size and resolution sufficient to maintain the quality intended by the company or organization, without being unnecessarily high resolution.
The image is used to identify the organization Prime Supermarket, a subject of public interest. The significance of the logo is to help the reader identify the organization, assure the readers that they have reached the right article containing critical commentary about the organization, and illustrate the organization's intended branding message in a way that words alone could not convey.
Because it is a non-free logo, there is almost certainly no free representation. Any substitute that is not a derivative work would fail to convey the meaning intended, would tarnish or misrepresent its image, or would fail its purpose of identification or commentary.
Use of the logo here does not imply endorsement of the organization by Wikipedia or the Wikimedia Foundation, nor vice versa.
Fair use//en.wikipedia.org/wiki/File:Prime_Supermarket_Logo.jpg
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To the uploader:
Please add a detailed non-free use rationale for each article the image is used in, which must also declare compliance with the other parts of the non-free content criteria, as well as the source of the work and copyright information.
Please do not use this template to tag non-free icons of computer software. Such items should be tagged with {{Non-free computer icon}} template.
Regarding uses other than in the original article: Check the non-free use criteria and do not assume that existing rationales can be simply copied and pasted, as they may not necessarily apply.
To patrollers and administrators: If this image has an appropriate rationale please append |image has rationale=yes as a parameter to the license template.
Fair use
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