File:Rita Poster Mulholland.jpg

Summary
The dark-haired woman (Laura Elena Harring) spies a poster for the classic film Gilda, and assumes the name of its star, Rita Hayworth.

Source
Yahoo

Rationale of fair use for Mulholland Drive

 * 1) No free equivalent exists that would effectively illustrate the dark-haired woman assuming the name of Rita.
 * 2) The image does not in any way limit the ability of the copyright owners to market or sell their product.
 * 3) The image is only used once and is rendered in low resolution to avoid piracy.
 * 4) The image has been published outside Wikipedia; see source above.
 * 5) The image meets general Wikipedia content requirements and is encyclopedic.
 * 6) The image meets Wikipedia's media-specific policy.
 * 7) The image is used in the article wiki-linked in the section title.
 * 8) The image is significant in illustrating the assumption of Rita's identity
 * 9) The image is used in the article namespace.
 * 10) The image has a brief description that identifies the image, notes the source, and provides attribution to the copyright holder.