Flont

Flont was a jewelry rental service e-commerce company founded in 2016 and available from May 2017 to 2019. Flont employed a 'jewelry as a service' model, where customers could subscribe for a monthly or yearly fee and in exchange receive unlimited jewelry rentals from the site. Its founder Cormac Kinney was a former president of a joint venture with Cartier and Richemont.

In 2018, Chow Tai Fook announced a joint venture with Flont to open up to 500 locations in China inside Chow Tai Fook retail stores.

The company shut down its business in 2019.

History
In 2016, Flont was founded by Cormac Kinney in partnership with over 40 brands. In 2017, Adrian Cheng, executive Chairman of Chow Tai Fook and New World Development, announced a $2 million seed-round investment in the company. The startup announced a $5 million capital raise in October 2017. As of 2023, the flont.com website was no longer accessible.