Focus@Will

Focus@Will is a subscription service that offers sequenced playlists of instrumental music intended to improve users’ productivity. The company is based out of Los Angeles.

Service
All of the music in the application is instrumental. Users choose from a number of different channels, including classical, up tempo, focus spa, cinematic, and ambient.

The app allows its users to personalize the effectiveness of the focus enhancement by skipping tracks that they find distracting. The service also includes a timer function and a productivity tracker.

The company offered a white paper describing the benefits of its style of music, but it was not peer-reviewed. Jack Curtis Dubowsky, a composer, described this as "flimsy pseudo-science" and compared it to Muzak, which claimed in a report in 1956 that it increased worker productivity.

History
Founder and CEO Will Henshall was previously a professional musician, then founded a company that created online collaboration tools for musicians, sold to Avid Audio in 2003. He cofounded Focus@Will with John Vitale and Graham Lyus.

The beta version of Focus@Will was released in December 2012.

Beginning in April 2013 the company expanded the service to international markets. The expanded service incorporated a timer for users to set work session intervals, and a productivity tracking function to measure efficiency and focus.

A Focus@will mobile app and freemium service were released in May 2013.

The company is backed by the Pritzker Foundation, other private investors, and Singularity University. As of February 2013, it had raised approximately $3.5 million.