Forsman & Bodenfors

Forsman & Bodenfors is an advertising agency founded in Sweden in 1986.

Acquisition
In June 2016, the company was acquired by MDC Partners The deal involved an initial payment of $32.3 million in MDC shares. This was the first acquisition by MDC's new CEO, Scott Kauffman. When asked to comment on the deal, F&B's CEO, Erik Sollenberg “We needed a partner to expand our business,” and that “[t]he ad world is becoming more and more global.”

In September 2018, MDC Partners-owned agencies Kirshenbaum Bond Senecal + Partners (KBS) and Forsman & Bodenfors are merging to form a new global creative offering under the latter's name, effectively putting an end to the KBS acronym.

Clients
Forsman and Bodenfors is part of the marketing and communications group Stagwell Inc. Clients include Volvo Cars, Diageo, General Mills, Netflix, Goldman Sachs, Church & Dwight and Procter & Gamble.