Fresh'n

Fresh'n was a United States toilet paper substitute, a moistened flushable biodegradable toilet towel, created as a test product by the American Can Company in the early 1970s.

It was marketed with the slogan, "I don't use toilet paper." It was to be test marketed in Omaha and Phoenix and while American Can reported a 10% market share initially, Fresh'n never made it to retail shelves in the Arizona test market.