Friday!

Pyatnitsa! (Пятница!, literally Friday!) is an all-Russian entertainment TV channel. Its broadcast network is based on original entertainment programs of its own production, as well as those produced by Ukrainian TV channels. Friday! began broadcasting on 31 May 2013 on MTV Russia.

Selected programming

 * Oryol i Reshka ("Heads or tails")
 * Oryol i Reshka. Shopping ("Heads or tails. Shopping")

Awards
The card game Favorite game TV channel Friday!, launched together with the game company Mosigra, won the Mediabrand award as the Best off-air promotional campaign.