From the Heart (TV campaign)

From the Heart is a campaign initiative set up in 2013 by ITV to raise awareness for organ donations. The campaign took place between 11 and 15 February 2013. ITV shows including Daybreak, This Morning and ITV News. On 24 July 2014, ITV confirmed that the telethon had been axed and would not be produced again.

Tonight special
On Wednesday 13 February, an evening of awareness took place on ITV. From 8pm, an hour-long episode of Tonight, presented by Jonathan Maitland aired, highlighting the need for organ donations.

Entertainment special
At 9pm, an hour-long entertainment special entitled From the Heart, presented by Dermot O'Leary aired, starring the likes of Rowan Atkinson, Hugh Laurie, Pixie Lott, Alexandra Burke and McFly.