Genesis (bicycle company)

Founded in 2006, Genesis is a UK bike brand manufacturing adventure & gravel, road, urban/utility, e-bike and touring models.

Genesis is distributed by Sportline UK which is owned by H Young Holdings.

History
The first Genesis bike was produced under the Ridgeback brand as the Day One model in 2001. Due to its popularity, Genesis became a label in its own right in 2006.

In 2009 the original Croix De Fer was released.

In 2012 Victoria Wilkinson won the Three Peaks cyclo-cross on a borrowed Vapour disc after her bike was damaged in a crash, highlighting the brand's reliability.

In 2013 Genesis became the title sponsor of the brand-new Madison Genesis cycling team.

In 2015 Madison Genesis win the Tour Series and by 2018 Connor Swift won the British road race championship on his Genesis Zero SL.

Over ten years the range expanded beyond commuter bikes to include road, mountain, cyclo-cross, gravel, kids and fat bikes.

Genesis bikes became renowned for their use of steel tubing and ethos for function over form.

The bikes have been designed by James Olsen (2005-2011), Dom Thomas (2011-2013) and Albert Steward (2013-2015).

Croix de Fer
In 2009 Genesis launched its most successful model, the Croix de Fer. The steel drop bar model, which could take wide tyres, guards and disc brakes was an early incarnation of the burgeoning gravel bike.

Its adventurous credentials were proven in 2010 as Vin Cox set the Guinness World Record for the fastest circumnavigation of the globe by bicycle.

The Montane Icemen (Pete Sissons and Paul Cosgrove) underlined the bikes capabilities as they used a pair of Croix de Fers to circumnavigate the 1600-mile coastline of Iceland in 14 days.

In 2014, actor Harrison Ford was pictured riding a Croix de Fer in London, while filming for Star Wars: The Force Awakens.

Vin Cox
The popularity of the Croix de Fer was helped in part by Vin Cox using a Genesis Croix de Fer when claiming the Guinness World Record for the fastest circumnavigation of the globe by bicycle in 2010

Zero
In 2014, Genesis made its first production carbon fibre bike for the Madison Genesis road racing team – the Zero was subsequently updated in September 2015, with a lower weight and improved fork.

2024 model list
Road (sportive)


 * Equilibrium – steel road bike
 * Equilibrium Disc– steel or titanium road bike, disc brake

Adventure & Gravel


 * Fugio - steel gravel bike
 * Croix de Fer – steel or titanium gravel bike
 * CdA – aluminium gravel bike
 * Longitude- chromoly mountain bike, rigid
 * Vagabond – chromoly touring gravel bike

Utility


 * Day One – chromoly commuter bike, drop bar
 * Flyer - chromoly city bike
 * Broadway - aluminium city bike

E-Bike


 * Columbia Road - chromoly e-bike
 * Smithfield - chromoly e-bike

Touring


 * Tour De Fer - chromoly

Sponsorship
Bike supplier and title sponsor to the Madison Genesis road racing team, since 2013.