Georges Hobeika

Georges Hobeika is a Lebanese multinational luxury fashion house founded by Lebanese fashion designer of Couture and Ready-to-Wear clothing, Georges Hobeika. Hobeika officially opened his atelier in Beirut, Lebanon in 1995, and has been presenting his collections in Paris, during the city’s official fashion weeks, for over a decade. Hobeika is officially recognized by the "Chambre Syndicale de la Haute Couture", as a guest member.

In 2022, Jad Hobeika, the son of renowned Lebanese couturier Georges Hobeika, was recently unveiled as the Co-Creative Director of the fashion house, collaborating closely with his father. However, Jad's involvement in the brand's growth extends back six years. Starting in 2016, he actively contributed to the brand, offering his insights and assisting in the creation of collections to attract a younger and trend-setting clientele. Through his efforts, the brand has taken significant strides towards gaining international recognition and evolving its image.

Today, Hobeika owns and manages his fashion house which includes four lines: Georges Hobeika Couture – Georges Hobeika Bridal – Georges Hobeika Signature – GH by Georges Hobeika. Georges Hobeika operates the fashion label from his showroom on the Rue Royale in Paris and from his atelier headquarters in Beirut.

Georges Hobeika, The Founder
Hobeika was born in Baskinta, a village in the mountains of Lebanon, and was one of eight siblings. His mother, Marie, was a seamstress and encouraged her children to assist her in her boutique atelier. Hobeika particularly liked his mother’s vocation and pursued it as a passionate hobby. Georges Hobeika studied civil engineering in university, and pursued architectural design in his studies. The Lebanese Civil War forced him to leave the country in order to secure a better future for him and his family. Hobeika traveled to Paris and worked as an intern for several Parisian fashion houses, including Chanel. After returning from Paris, Georges Hobeika opened his first atelier location in Beirut, Lebanon in 1995. Around this time, his mother closed her atelier and referred all of her clients to him. They worked together to establish a fashion label.

Georges Hobeika, The Design Label
In 2001, Hobeika had his first show in Paris, at "Hotel K". Hobeika has shown his couture collections in every biannual Paris Fashion Week since. In 2010, Georges Hobeika opened a showroom in Paris. Additionally, Hobeika opened a second production facility dedicated to his Signature and GH by Georges Hobeika lines. The Georges Hobeika brand is currently headed from Beirut and has official PR representation branches in Paris (in-house), Los Angeles and Beijing. Hobeika has partnered with Maison Lesage, Swarovski, Maison Legeron, Jakob Schlaepfer, and Solstiss for the creation and production of the Georges Hobeika Couture line. Georges Hobeika has diversified into a décor line of couture furnishings and home accessories.

GH Celebrities
Lady Gaga

Beyoncé

Jennifer Lopez

Zendaya

Rita Ora

Lily Collins

Cardi B

Chrissy Teigen

Ciara

Cindy Bruna

Kylie Minogue

Kelly Rolland

Bella Thorne

Anitta

Monica Bellucci

Catherine Zetta Jones

Halle Bailey

Heidi Klum

Leonie Hanne

Izabel Goulart

Alessandra Ambrosio

Jasmine Tooks

Sydney Sweeney

Jessica Wang

Charli D'Amelio

Winnie Harlow

Olivia Palermo

Sarah Hyland

Fan Bingbing

Angela Baby

Aishwarya Rai

Priyanka Chopra

Hande Erçel

Maluma

Balqees Fathi

Nancy Ajram

Yousra

Tara Emad

Salma Abu Deif

Dorra Zarrouk