Get on! Kyoto City Subway

Get on! Kyoto City Subway (地下鉄に乗るっ) is a Japanese multimedia advertising campaign produced by the Kyoto Municipal Transportation Bureau since 2013.

History
The origin of the project, a campaign to increase Kyoto Municipal Subway passengers by 50 thousand, started in 2011. At that time, one of the project team called 'Moe-Moe Challenge team' created a character, 'Moe Uzumasa', to promote subway. After that, the project team created her friends and families in sequence.

In 2013, Kyoto Municipal Transportation Bureau held a competition to promote Kyoto Municipal Subway using the characters. Then the characters' refine plan proposed by GK Kyoto, a design studio in Kyoto, was adopted unanimously. Through the refine plan, campaign posters using Moe and her friends, Saki and Misa, with the sales copy 'Get on! Kyoto City Subway'. These characters were newly illustrated by Kamogawa.

Characters
Characters' detailed information was published for the alternative fiction event.

Main characters

 * Moe is a second-year student of high school. She loves a subway affected by her father. She lives near Uzumasa Tenjingawa Station. Her hobby is taking pictures.
 * Moe is a second-year student of high school. She loves a subway affected by her father. She lives near Uzumasa Tenjingawa Station. Her hobby is taking pictures.
 * Moe is a second-year student of high school. She loves a subway affected by her father. She lives near Uzumasa Tenjingawa Station. Her hobby is taking pictures.


 * Saki is Moe's childhood friend. She belongs to the track and field club and is good at running. She lives near Matsugasaki Station.
 * Saki is Moe's childhood friend. She belongs to the track and field club and is good at running. She lives near Matsugasaki Station.
 * Saki is Moe's childhood friend. She belongs to the track and field club and is good at running. She lives near Matsugasaki Station.


 * Misa is Moe's childhood friend. She wears lower half-rimmed glasses. She joined light music club in high school and play the guitar affected by an animation program. She lives near Ono Station.
 * Misa is Moe's childhood friend. She wears lower half-rimmed glasses. She joined light music club in high school and play the guitar affected by an animation program. She lives near Ono Station.
 * Misa is Moe's childhood friend. She wears lower half-rimmed glasses. She joined light music club in high school and play the guitar affected by an animation program. She lives near Ono Station.


 * Rei is Moe's older sister and 25 years old. She works as a curator at a museum in Kyoto. She likes Sake and Tsukemono.
 * Rei is Moe's older sister and 25 years old. She works as a curator at a museum in Kyoto. She likes Sake and Tsukemono.
 * Rei is Moe's older sister and 25 years old. She works as a curator at a museum in Kyoto. She likes Sake and Tsukemono.


 * Ryō is Misa's older brother. He is a student of a university and studying design. He is a geek of digital gadgets.
 * Ryō is Misa's older brother. He is a student of a university and studying design. He is a geek of digital gadgets.
 * Ryō is Misa's older brother. He is a student of a university and studying design. He is a geek of digital gadgets.


 * Takeru is Ryō's high school friend. He is an apprentice to a baker. He lives near Jūjō Station.
 * Takeru is Ryō's high school friend. He is an apprentice to a baker. He lives near Jūjō Station.
 * Takeru is Ryō's high school friend. He is an apprentice to a baker. He lives near Jūjō Station.


 * Miyako-kun is a mascot character of Kyoto Municipal Subway. He is modeled after rolling stock '50 series' operated on Tozai Line.
 * Miyako-kun is a mascot character of Kyoto Municipal Subway. He is modeled after rolling stock '50 series' operated on Tozai Line.
 * Miyako-kun is a mascot character of Kyoto Municipal Subway. He is modeled after rolling stock '50 series' operated on Tozai Line.


 * Kyō-chan is a mascot character of Kyoto City Bus.
 * Kyō-chan is a mascot character of Kyoto City Bus.
 * Kyō-chan is a mascot character of Kyoto City Bus.

Collaborated characters

 * Sono is Moe's cousin. She is an official character for Kyoto Gakuen University, which is near Uzumasa Tenjingawa Station. She loves Parantica sita.
 * Sono is Moe's cousin. She is an official character for Kyoto Gakuen University, which is near Uzumasa Tenjingawa Station. She loves Parantica sita.
 * Sono is Moe's cousin. She is an official character for Kyoto Gakuen University, which is near Uzumasa Tenjingawa Station. She loves Parantica sita.


 * Miyu is Ryō's university friend. She is an official character for Kyoto International Manga Museum. She lives near Karasuma Oike Station. She knows a lot about comics. She sometimes works at a part-time shrine maiden at her grandparents' shrine.
 * Miyu is Ryō's university friend. She is an official character for Kyoto International Manga Museum. She lives near Karasuma Oike Station. She knows a lot about comics. She sometimes works at a part-time shrine maiden at her grandparents' shrine.


 * Kyōka is Rei's drinking companion. She works in JR Kyoto Isetan as an assistant buyer.
 * Kyōka is Rei's drinking companion. She works in JR Kyoto Isetan as an assistant buyer.


 * Kakeru is a member of Super command rescue team in Kyoto City Fire Department. He lives near Kitayama Station. He loves Rāmen, but he easily burn his mouth.
 * Kakeru is a member of Super command rescue team in Kyoto City Fire Department. He lives near Kitayama Station. He loves Rāmen, but he easily burn his mouth.


 * Aoi is a firefighter of Kyoto City Fire Department. She lives near Nijō Station. She studies the soup broth of Udon.
 * Aoi is a firefighter of Kyoto City Fire Department. She lives near Nijō Station. She studies the soup broth of Udon.


 * Miyabi works in the public relations department of Daimaru Kyoto Store. She lives near Imadegawa Station. She loves Japanese sweets.
 * Miyabi works in the public relations department of Daimaru Kyoto Store. She lives near Imadegawa Station. She loves Japanese sweets.

Anime
First 15-second-long anime commercials were produced in 2014 by Gyorai Eizō Inc. with the background theme "sakura" performed by Harumi Ōki. In 2015, another 15-second-long commercials were released.

A short animation was announced in 2016 as a crowdfunding campaign. At first, the goal of the campaign was 1 million yen, but it finally surpassed 10 million Yen, and released in May 2017. Its ending theme is "Kōsen" performed by Harumi Ōki.

In 2018, another crowdfunding campaign was announced to produce anime commercials with male characters, Takeru and Ryo. It finally surpassed 3 million Yen, and released in May 2019.

Novels
A light novel adaptation written by Motoki with art by Kamogawa was first released in 2015. In 2018, another novel adaptation written by Mai Mochizuki was released.


 * Kyo Girls Days


 * Uzumasa-so Diary