Gloria (Umberto Tozzi song)

"Gloria" is a 1979 love song written and composed in Italian by Umberto Tozzi and Giancarlo Bigazzi, and afterwards translated to English by Jonathan King. A 1982 cover version by American singer Laura Branigan peaked at number two on the US Billboard Hot 100 and has been certified platinum by the Recording Industry Association of America (RIAA).

Background
Umberto Tozzi first recorded "Gloria" in 1979, using the word "Gloria" and the fragment of a melody sung with that word from Ludwig van Beethoven's setting of the Latin Mass, Missa solemnis. The love song stayed four weeks at number one in both Switzerland and—in a translated version—Spain. That same year, Tozzi's "Gloria" reached number four in Austria, number five in Belgium, number eight in West Germany and number 29 in the Netherlands.

In 2011, the song was brought up to date with a set of new house mixes by Alex Gaudino and Jason Rooney. The music video stars Umberto and Natasha Tozzi.

Tozzi's original version of "Gloria" appeared on the respective soundtracks to the 2013 films The Wolf of Wall Street and Gloria. It was also played during the Parade of Nations in the 2019 Summer Universiade Opening Ceremony as Italy, the host nation of the Universiade at the time, entered the stage.

Personnel

 * Umberto Tozzi – vocals, chorus
 * Greg Mathieson – conductor, piano, keyboards
 * Barry Morgan – drums
 * Mats Björklund – guitar
 * Les Hurdle – bass
 * Filarmonica Di Monaco – strings
 * Euro Cristiani – chorus

Jonathan King version
The first English rendering of the song was recorded by its original English-language lyricist Jonathan King in November 1979, which reached number 65 on the UK Singles Chart. Tozzi later recorded and performed King's translated version of "Gloria".

Lyrical content
In Jonathan King's English lyrics, Tozzi, who takes the role of the song's main character, tells that he is dreaming about an imaginary woman named Gloria. He describes his living days as misery, but when he dreams of Gloria, he says his nights are liberty. The protagonist describes Gloria as his queen imagination that comes from his fascination, not from any kind of fantasy. He further elaborates that he has always set Gloria free from him, just as he has set freedom from reality. He then tells that his friends think he is crazy, but he argues his point that they have never met Gloria (so far, he has no proof of her actual existence); but one day when he finds her, he says his friends will talk about Gloria's beauty and her loyalty. To accomplish the goal of realizing his dreams despite everyone else's protests, the protagonist sets all his life to search for Gloria until he meets her in reality, and then promises to hold her, to touch her, and to keep her because he loves Gloria.

Background
Atlantic Records' managing director Doug Morris suggested that Laura Branigan work with producer Jack White, who suggested that she record an English version of Tozzi's hit "Gloria". Branigan recalled that on hearing the Tozzi track, "We gave it the American kick and rewrote the lyrics and off she went." Branigan's remake of "Gloria" was produced by White and co-produced by Greg Mathieson, who had been the arranger of, and the keyboardist on Tozzi's original song, while also being the primary keyboardist on the Branigan album. Tozzi also re-recorded the song with Trevor Veitch's and Branigan's English lyrics; this version appears on his 2002 album The Best of Umberto Tozzi.

Branigan told People magazine that she and her producers had at first attempted an English version of Tozzi's "Gloria" in the romantic mode of the original, changing the title to "Mario", but that it seemed ineffective. Ultimately, Branigan recorded an English re-invention of "Gloria" as a character study of, in her words, "a girl that's running too fast for her own steps," the cover lyrics of which were written by Trevor Veitch, the contractor for the Branigan album, to which he also contributed guitar work; Branigan also did her part in co-writing of the cover song's lyrics.

In 2003, Branigan characterized "Gloria" as "Certainly my signature song. And I always get the same reaction wherever I go, and whenever I perform it ... I have to end every show with that song, and people just go crazy."

Branigan later released a hi-NRG re-recording of the song just a few months before her death. "Gloria 2004" was released with several remixes on 26 April 2004.

Commercial performance
The most successful version of "Gloria"' was featured on the 1982 album Branigan, the first album release by Laura Branigan. Although another track, "All Night with Me", was chosen as the album's lead single, Branigan also performed the cover song during her promotional television appearances at the time of the album's release, and the track was chosen as the album's second single in June 1982, first becoming a disco favorite, and gradually accruing radio support to enter the pop charts in July. The single reached number two on the Billboard Hot 100 on 27 November 1982, behind Lionel Richie's "Truly", and remained there the following two weeks, through 11 December—when Richie had been supplanted by Toni Basil's "Mickey".

"Gloria" earned Branigan a nomination for the Best Pop Vocal Performance Female Grammy Award for the year 1982. The song remained in the Top 40 for 22 weeks, and its total Hot 100 residency of 36 weeks established a new record for a single by a solo female act. The song also topped Cash Box magazine's chart. Certified platinum for sales of over two million in the United States alone, "Gloria" was also an international success, most notably in Australia where it held the top position for seven consecutive weeks, from 7 February to 21 March 1983. "Gloria" also reached number one in Canada, number four in Ireland, number six in New Zealand and the United Kingdom, and number nine in South Africa.

Notable inclusions
The song was played in the film Flashdance, but was not included on the film's soundtrack.

The song was played in the live show Fame Looks at Music '83, included as episode 3x11 of Fame (1982 TV series).

In January 2021, the song was heard playing during Donald Trump's "Save America" rally, as captured in a video shared by Donald Trump Jr. The backstage video went viral after rally participants attacked the United States Capitol. Branigan's legacy manager Kathy Golik responded to the video, calling it "absolutely appalling to hear 'Gloria' being played in the background of a widely-circulating video of Pres. Trump [...] given the tragic, unsettling, & shameful happenings that occurred at the US Capitol."

Use by the St. Louis Blues
The National Hockey League's (NHL) St. Louis Blues began using Branigan's cover version of "Gloria" as its unofficial victory song when they went on a franchise-record 11-game winning streak during the 2018–19 season; on January 6, a couple of Blues teammates were at a bar with a DJ, and according to defenceman Joel Edmundson, "this one guy looked at the DJ and said, 'Keep playing "Gloria"!' so they kept playing it. Everyone would get up and start singing and dancing. We just sat back and watched it happen. Right there we decided we should play the song after our wins." The following day, goaltender Jordan Binnington made his first start for the Blues that season and won the game with a shutout. The song was played at Enterprise Center every time the Blues won a game in the season, leading to "Play Gloria!" becoming both a meme and victory chant for Blues fans. "Gloria" reappeared on the iTunes singles chart thanks to the trend, reaching number three after the Blues won the Stanley Cup. "Gloria" also re-entered the Billboard charts in the wake of the Blues' championship, landing at number 46 on the Digital Song Sales chart for the week of 22 June 2019.

Personnel

 * Laura Branigan – vocals
 * Michael Boddicker – synthesizer
 * Joe Chemay – background vocals
 * Bob Glaub – bass guitar
 * Jim Haas – background vocals
 * Jon Joyce – background vocals
 * Michael Landau – guitar
 * Greg Mathieson – synthesizer, keyboards
 * Lisa Sarna – background vocals
 * Stephanie Spruill – background vocals
 * Julia Tillman Waters – background vocals
 * Carlos Vega – drums
 * Trevor Veitch – guitar
 * Maxine Willard Waters – background vocals

Early years
A Czech rendition of "Gloria", titled "Dívka Gloria", was a local success for Vítězslav Vávra in 1980; as well as for the Estonian rendering of "Gloria" recorded by Mait Maltis in the same year. In 1982, Sheila released a French language version with lyrics by Claude Carrère and Jean Schmitt; the single, "Glori, Gloria" rose to number 8 in France on 15 January 1983. Also in 1982, Lena Valaitis had a single release of "Gloria" with new German lyrics written by Michael Kunze, and production by Jack White. In 1983, Carola Häggkvist recorded a Swedish rendering of "Gloria"—with lyrics by Ingela Forsman—for her album Främling, and Mona Carita recorded a Finnish version of the song for her album Mikä Fiilis!

"Gloria" has been used internationally in television commercials for products as diverse as beer and flour; while another version of the song, amended into an advertising jingle with lyrics to suit the product, and soundalike vocalist to Branigan, was used in an Australian TV commercial for the 1984 Mitsubishi Cordia.

Prior to the commercial success of Branigan's version in the United Kingdom, British singer Elkie Brooks recorded her version of "Gloria", which was unreleased prior to inclusion in the 1986 album The Very Best of Elkie Brooks. Australian singer Julie Anthony also recorded "Gloria" for her 1983 covers album What a Feeling.

Later years
Debbie Reynolds sings a snippet of "Gloria" in the "Lows in the Mid-Eighties" episode of the NBC sitcom Will & Grace (broadcast on 23 November 2000), performing the song as the character "Bobbi Adler" in a sequence set in 1985. Australian Young Divas included "Gloria" on their self-titled album in 2006.

David Civera recorded a Spanish rendering of "Gloria" for his album A ritmo de clasicos in 2011, the same year that Sergio Dalma recorded another Spanish version of "Gloria" on his album Via Dalma II; the album lasted five weeks at number 1 in Spain, and earned quadruple-platinum status. Airing in December 2011, Sergio Dalma also performed the song on an RTVE special called Via Dalma, where Tozzi was also among the guests. In 2012, Mexican singer Gloria Trevi recorded a version of the song and released it as the first single for her eponymous, Gloria Live album.

On 12 June 2019, while in St. Louis, Phish covered the song following the St. Louis Blues' win over the Boston Bruins in the 2019 Stanley Cup Finals. The Blues would play the song after every win in 2019. In 2021 Angel Olsen released a cover of the song on her EP Aisles.