Go Hard (Lil Baby song)

"Go Hard" is a song by American rapper Lil Baby, released on April 28, 2023 after being previously teased in 2020. It was produced by Section 8 and Noah Pettigrew.

Background
Lil Baby first previewed the song in May 2020, in an Instagram video of him and basketball player James Harden hanging out; the track was then called "Again (Go Hard)". In April 2023, Baby shared a snippet of the music video, releasing the song a few days later.

Composition and lyrics
The production of the song features piano keys and trap drums, over which Lil Baby raps melodically, about topics such as his aspirations, trust issues, and blessings. In the chorus, he raps: "I'm back goin' hard again, I'm shuttin' down my heart again / No one can get next to me, so they gotta put orders in / Try my best to act like I didn't care, but I can't hold it in and / I'm not into losin', I go hard as I can go to win".

Critical reception
Alexander Cole of HotNewHipHop wrote, "Overall, Lil Baby has an immaculate flow here as the melodic rapping sounds fantastic. This is the sound that fans expect from Baby, and it definitely goes hard here."

Music video
An official music video was released alongside the single. Directed by Never Panic Films, it sees Lil Baby throwing a massive party with his crew on multiple yachts,  cruising through Miami and surrounded by bikini-clad and twerking women,  before going to the restaurant Kiki on the River. The party also includes jet skis and fireworks. Baby is wearing jewelry and at one point is seen getting a massage. His baby mama Jayda Cheaves makes an appearance in the video.