Greg Selkoe



Greg Selkoe is an American businessman. He is the founder of XSET. He previously founded the streetwear e-commerce company Karmaloop and served as the president and co-head of FaZe Clan.

Early life and education
Selkoe was born in Boston, Massachusetts, on June 6, 1975, and grew up in the Jamaica Plain neighborhood. He was expelled from The Park School and graduated from The Winchendon School, a boarding school in Winchendon, Massachusetts.

Selkoe received a Bachelor of Arts from Rollins College in Winter Park, Florida in 1996. After graduating from Rollins, he worked for the City of Boston for three years at the Boston Redevelopment Authority. He then went on to earn a master's degree in Public Policy from Harvard University in 2005. Selkoe is also an alumnus of Y Combinator.

Karmaloop
In 2000, at the age of 25, Selkoe founded Karmaloop from his parents' basement in Jamaica Plain while working as an urban planner with the Boston Redevelopment Authority. Karmaloop began as a streetwear e-commerce company and expanded into a brick-and-mortar store that opened in Boston in 2005.

Under Selkoe's leadership, Karmaloop became a lifestyle network and global hub for "Verge Culture," with over 8 million monthly visitors and 940 million engaged social media followers. For his work with Karmaloop, Selkoe received the Ernst & Young Entrepreneur Of The Year 2012 Award in the e-commerce category in New England.

Streetwear
In June 2015, Greg partnered with Paul Judge and Cedric Rogers to create Curateurs, a website devoted to exclusive men’s fashion items. Curateurs then evolved into Looklive, a startup that sold the apparel seen on TV shows. In 2016, Looklive announced an investment from Y Combinator and the launch of the Looklive app.

XSET
In 2020, Selkoe founded the lifestyle brand XSET with Marco Mereu, Clinton Sparks, and Wil Eddins. As CEO of XSET, Selkoe aimed to create a more inclusive and diverse gaming organization that reflected the racial and gender diversity of the gaming world.

Under Selkoe's leadership, XSET expanded into multiple esports titles, including Fortnite, Rocket League, Call of Duty, and Apex Legends.

Some of XSET's notable moves include acquiring Queens Gaming Collective in 2023, signing professional Fortnite player and Twitch streamer with over 7.5+ million subscribers as of May 2024, Cody "Clix" Conrod, popular content creators like Kris London and CashNasty, and securing investments from entities like Quality Control Music and several NFL players.

Philanthropy
Selkoe founded the Future Boston Alliance in 2011 to improve cultural life in Boston and retain local creative talent.

Personal Life
Selkoe currently lives in Boston, Massachusetts with his wife, Dina Selkoe, and their two children.