Groundswell (organization)

Groundswell is a 501(c)3 nonprofit that promotes clean energy programs.

According to the organization's annual report, since its founding in 2009, Groundswell's work has resulted in the procurement of more than 180 million kilowatt-hours of clean energy for nearly 4,000 families and small businesses and reduced greenhouse gas emissions equivalent to taking 27,500 cars off the road.

History
Groundswell was founded in 2009 by a group of field organizers who had previously worked together on the 2008 Barack Obama Presidential Campaign. Groundswell co-founder Will Byrne was the organization's CEO through 2014. The organization operated under two previous names, The DC Project and Weatherize DC, before becoming Groundswell. Groundswell chose Washington, D.C. as its hub because it is one of a small but growing number of places where residents are able to choose their energy suppliers.

Since then, Groundswell has grown to serve the Mid Atlantic region including Georgia, Maryland, North Carolina, New York and Illinois. It is led by CEO Michelle Moore, a social enterprise entrepreneur and former White House official who helped build the global sustainability movement.

Clean energy
Groundswell develops community solar projects and programs that connect solar power with economic empowerment, enabling people and community-based businesses to work together to switch to solar energy.

Groundswell works with other non-profit organizations to reach out to economically diverse local communities.

Groundswell’s SharePower subscription model was designed to help neighbors share power with neighbors.