H-E-B Mexico

Supermercados Internacionales HEB, S.A. de C.V. is the Mexican division of H-E-B, a private supermarket chain based in San Antonio, Texas, U.S. It competes mainly with Soriana, Walmart México, Bodega Aurrerá, S-Mart, Chedraui and Casa Ley.

In 1997, H-E-B opened the first store in Monterrey. By the end of 1999, the company was operating six stores in Mexico—five in Monterrey and one in Saltillo, one of the stores operated under the name EconoMax, and was similar to the H-E-B Pantry stores. H-E-B caters to local customers by offering mostly Mexican-made products.

Supermercados Internacionales HEB, also holds a low income store called Mi Tiendita to compete directly with Bodega Aurrerá, the format of these stores is supposed to be a Warehouse style store where you can buy really cheaply.

Current stores

 * Nuevo León (30): Zuazua, Cabezada, Puerta De Hierro, La Puerta, Metroplex, Las Puentes, Chipinque, Contry, TEC, San Nicolás, Hacienda Los Morales, Aztlán, Chapultepec, Lincoln, Gonzalitos, Linda Vista, Santa Catarina, Solidaridad, San Roque, Guadalupe Juárez, Escobedo, San Pedro, Acapulco, Guadalupe Livas, Cumbres, Bosque de las lomas, Sendero, La Concordia, Valle Alto, El Uro, Ciudadela, Huinalá and Valle Oriente.
 * Tamaulipas (12): Victoria, Lauro Villar, Tampico Madero, Reynosa Morelos, Matamoros, Tampico, Nuevo Laredo, Reynosa Periférico, Rio Bravo, Tampico Hidalgo, Reynosa Las Fuentes and Reynosa Aeropuerto.
 * Coahuila (7): Saltillo República, Saltillo La Nogalera, Saltillo San Patricio, Torreón Independencia, Torreón Revolución, Torreón Senderos, Piedras Negras and Monclova.
 * San Luis Potosí (4): San Luis Potosí Himno Nacional, San Luis Potosí 57, San Luis Potosí carretera a Río Verde, HEB Lomas.
 * Guanajuato (4): León López Mateos, León Cerro Gordo, León Torres Landa, Irapuato.
 * Aguascalientes (2): Aguascalientes Independencia, Aguascalientes Santa Monica.
 * Querétaro (5): Juriquilla, El Refugio, El Mirador, Bernardo Quintana, Zibatá.

Future cities

 * Gomez Palacio, Durango
 * Ciudad Acuna, Coahuila.