HaAyin HaShevi'it

HaAyin HaShevi'it (העין השביעית, lit. The Seventh Eye) is an Israeli Internet site that investigates and discusses the media field, especially mass media in Israel.

The printed version magazine was first published by the Israel Democracy Institute in 1996, initially once every two months. It delivered its final print issue, #70, in January 2008 and moved to online-only publication.

In April 2015, the newsroom departed from the Israel Democracy Institute, and became independent at that time. Today, the publisher remains an independent NGO that was founded by the site's staff and some of the frequent contributing writers. The publisher joined a new independent group in 2022.

The publication received the Sokolov Award, the first time the award had been given to an independent NGO.