Harding, Howell & Co.

Harding Howell and Company's Grand Fashionable Magazine was an 18th-century department store at 89 Pall Mall in St James's, London. Open from 1796 to 1820, it could be considered a forerunner of the modern department store.

The shop was divided into four departments, selling fur and fans, fabric for dresses, haberdashery, jewelry and clocks, perfume and millinery.