Haruru, New Zealand

Haruru is a residential and commercial locality in the Far North District of New Zealand. State Highway 11 runs through the locality. Puketona is 10 kilometres west, and Paihia is 4 kilometres east, The name means a continuous noise or roar in the Māori language, which refers to the sound of Haruru Falls, a five metre high broad waterfall about a kilometre away.

History
The pool at the base of the falls was an early river port for Northland, with the Waitangi River providing access to the Bay of Islands. A hotel was built at Haruru in 1828, and a store was added to it about 1858. The hotel burned down in 1937. It may have been the first licensed hotel in New Zealand.

Demographics
Haruru covers 1.53 km2 and had an estimated population of as of  with a population density of  people per km2.

Haruru had a population of 1,077 at the 2018 New Zealand census, an increase of 210 people (24.2%) since the 2013 census, and an increase of 291 people (37.0%) since the 2006 census. There were 393 households, comprising 528 males and 546 females, giving a sex ratio of 0.97 males per female. The median age was 45.0 years (compared with 37.4 years nationally), with 213 people (19.8%) aged under 15 years, 129 (12.0%) aged 15 to 29, 489 (45.4%) aged 30 to 64, and 243 (22.6%) aged 65 or older.

Ethnicities were 79.1% European/Pākehā, 25.9% Māori, 4.5% Pacific peoples, 3.9% Asian, and 2.5% other ethnicities. People may identify with more than one ethnicity.

The percentage of people born overseas was 25.9, compared with 27.1% nationally.

Although some people chose not to answer the census's question about religious affiliation, 51.5% had no religion, 37.0% were Christian, 3.3% had Māori religious beliefs, 0.6% were Hindu, 0.3% were Muslim, 0.6% were Buddhist and 1.4% had other religions.

Of those at least 15 years old, 132 (15.3%) people had a bachelor's or higher degree, and 150 (17.4%) people had no formal qualifications. The median income was $25,000, compared with $31,800 nationally. 78 people (9.0%) earned over $70,000 compared to 17.2% nationally. The employment status of those at least 15 was that 378 (43.8%) people were employed full-time, 126 (14.6%) were part-time, and 30 (3.5%) were unemployed.