Haval (marque)

Haval (stylized in all caps) is an automotive brand owned by the Chinese automaker Great Wall Motors (GWM) that specializes in crossovers and SUVs. Haval was spun-off from a product line of GWM to a standalone brand in March 2013. , Haval is the most popular among all brands owned by GWM such as Tank, Ora, and Wey.

History
The Haval name was first used by the Great Wall Haval CUV (initially romanized as Hover, later renamed to Haval H3), which was introduced in April 2005 as one of the early compact SUVs produced by local manufacturers. A successor to the Great Wall Safe, the Haval CUV adopts a more 'urban' design. Previously, Great Wall Motors mostly relies on pickup trucks and off-road-oriented SUVs. In September 2006, 500 units of Haval CUVs were exported to Italy for the first time, marking the first time a privately-owned Chinese car company exported cars to Europe in large quantities.

The Great Wall Haval H6, which was introduced in 2011 gained popularity with its competitive price of about 100,000 yuan. Following its success, the Haval name was spun off as a standalone brand in March 2013 with its own logo, making it the second brand from Great Wall Motors after the original Great Wall brand. The H6 family quickly branched out with a coupe SUV version, a diesel version, and four-wheel drive.

Since 2017, the Haval brand was divided into the Red Label and Blue Label sub-brand, which uses red and blue logos respectively. Changes between the sub-brands are done in exterior styling, interior layout and materials, and marketed through different dealership networks. The strategy was abandoned in 2019, when the Haval logo was reverted to black. In 2018, Haval introduced F-series models that targeted younger customers. The models such as the F5 and F7 adopts more streamline designs.

By 2018, Haval has ranked first in China's SUV sales for nine consecutive years. The brand produced its 5 millionth vehicle in January 2019. At the same time, Great Wall Motors founder Wei Jianjun outlined Haval's 5-2-1 globalization strategy, which means in five years the brand will achieve annual sales of 2 million and become the world's number one SUV brand.

In April 2023 at the Shanghai Auto Show, Haval introduced its new logo.

Markets


The Haval brand has been marketed in Australia, Argentina, Brazil, Bangladesh, Bulgaria, New Zealand, Russia, South Africa, United Kingdom, Benin, Tunisia, Côte d'Ivoire, Chile, Paraguay, Ecuador, Egypt, Guatemala, Bolivia, Peru, Malaysia, Brunei, Saudi Arabia, México and the Philippines (since 2023), Zimbabwe, UAE, Pakistan, Iraq, Iran and other countries.

Haval entered the Australian market in March 2015 by introducing the H2, H8 and H9. Its Australian dealer network is 15 nationwide as of 2017, growing from four dealers at the brand’s Australian launch in 2015. A further 10 dealers are expected to join the fold by the beginning of 2018 and Haval has grown its number of dealerships to 68 as of February 2024.

In June 2019, Haval started producing the F7 and H9 in Russia at its plant in the Uzlovaya industrial park in the Tula region.