Hawk Tuah Girl

The Hawk Tuah Girl is the subject of a viral TikTok video posted in 2024, in which during an interview Haliey Welch (born 2002 or 2003) gained notability for a catchphrase, "hawk tuah", an apparent onomatopoeia for expectoration on a man during oral sex.

Viral video
On June 11, 2024, a man on the street YouTube channel, Tim & Dee TV, released a video featuring an interview with Welch. During the video, she was asked a series of not-safe-for-work questions including, "What’s one move in bed that makes a man go crazy every time?". Welch, in a heavy Southern accent, replied by proclaiming, "You gotta give 'em that 'hawk tuah' and spit on that ", referring to spitting on a penis to lubricate it before oral sex. The original video went viral, earning millions of views across TikTok and Instagram, spawning remixes and remakes of the original audio, and earning Welch the nickname Hawk Tuah Girl.

Wanting to capitalize on the viral video, she partnered with a local apparel brand to begin selling Hawk Tuah merchandise, selling over $65,000 worth of it within a couple of weeks. Because of her newfound internet fame, she quit her job at a bed spring factory, in order to pursue other ventures in social media. On July 2, 2024, Welch signed for representation with The Penthouse. The same day, Welch launched Instagram and TikTok accounts, amassing over 100,000 followers on Instagram in the span of one day. The following day, July 3, she established her own company, 16 Minutes, whose name is a play on the phrase "15 minutes of fame." Welch also filed for trademarks in apparel and entertainment for her catchphrase.

In popular culture
On June 29, 2024, Welch joined Zach Bryan on stage during his concert in Nashville, Tennessee, to perform Bryan's song 'Revival'. A few days later, Welch joined Shaquille O'Neal during his DJ set in Nashville. During a game between the Atlanta Braves and St. Louis Cardinals, Braves play-by-play announcer Brandon Gaudin used Welch's "hawk tuah" quip during a live broadcast. A banner with the phrase was also displayed at UEFA Euro 2024.