Head in the Clouds Festival

Head in the Clouds Festival is an annual music festival organized by 88rising. The lineups feature musical artists across the Asian diaspora.

Background
In 2015, Jaeson Ma and Sean Miyashiro founded 88rising   as a music collective and management company geared towards representing artists from the Asian diaspora. Over two years, they began managing a small stable of Asian rappers focused on forming a hip hop collective. Their first performance took place in 2017 in Los Angeles with Rich Brian, Joji, and Keith Ape all performing live and the Higher Brothers streaming from Chengdu. The collective then embarked on a Double Happiness tour in February 2018, demonstrating the demand for Asian rap performances in the United States.

2018
On September 22, 2018, 88rising presented its inaugural Head In The Clouds Festival at the Los Angeles State Historic Park. The lineup included acts based in North American and Asian music industries, including Rich Brian, Joji, Keith Ape, Niki, Higher Brothers, Dumbfoundead, and others. Japanese rapper Kohh made their debut United States performance.

Line-up
 * Anderson .Paak (special surprise guest)
 * Rich Brian
 * Joji
 * Murda Beatz
 * Keith Ape
 * Higher Brothers
 * Zion.T
 * Niki
 * Kohh
 * Laff Trax (Toro y Moi B2B Nosaj Thing)
 * Dumbfoundead
 * August 08
 * Yung Pinch
 * Sen Morimoto
 * Don Krez
 * Diablo

2019
On August 17, 2019, 88rising held their second annual Head in the Clouds music festival at Los Angeles State Historic Park. The lineup included the return of Rich Brian, Joji, Higher Brothers, Niki, and Dumbfoundead. The festival also included artists established in the South Korean music industry, including iKON, Jackson Wang, and DPR Live. Local food festival organizer 626 Night Market coordinated food offerings. Outlets began referring to the festival as the "Asian Coachella".

Line-up

88rising Stage
 * 88rising
 * Joji
 * Rich Brian
 * iKon
 * Niki
 * DPR Live
 * Higher Brothers
 * August 08
 * Dumbfoundead
 * Deb Never
 * ICINC (Arta, Devinta Trista, Moneva & Cellosux)

Double Happiness Stage
 * K?d
 * Manilla Killa
 * Y2K
 * 박혜진 Park Hye Jin
 * Josh Pan
 * Qrion
 * Don Krez

2020
88rising had planned for the 2020 Head in the Clouds festival to take place in the JIExpo Kemayoran of Jakarta, Indonesia in March 2020, with a lineup including DAY6 and Chung Ha as well as label members, Rich Brian, Niki, Joji, Higher Brothers, Stephanie Poetri, August08, and Dumbfoundead. It was eventually canceled due to the COVID-19 pandemic. In its place, 88rising held a free online concert called the "Asia Rising Forever Festival" to raise charitable funds for the purpose of combating the raise of anti-Asian sentiment.

2021
For 2021, 88rising announced they would return to hosting live audiences and would hold the festival over the weekend of November 6 and 7 at Brookside at the Rose Bowl. It would be organized by Goldenvoice, the promoters for Coachella. The lineup included Saweetie, CL, Japanese Breakfast, Beabadoobee, Umi, The Linda Lindas, eaJ, keshi, Joji, BIBI, Niki, Seori, and Rich Brian.

Line-up

Saturday, November 6

88 Stage
 * Rich Brian
 * Illenium
 * CL
 * Saweetie
 * DPR Live + DPR Ian
 * Lil Cherry + Gold Buuda
 * Atarashii Gakko!

Double Happiness Stage
 * Japanese Breakfast
 * Umi
 * Stephanie Poetri
 * Elephante
 * Rei Ami
 * Audrey Nuna
 * Ylona Garcia

Sunday, November 7

88 Stage
 * Joji
 * Niki
 * eaJ
 * Keshi
 * Feel Ghood Music (Tiger JK, Yoon Mi-rae, Bizzy & Bibi)
 * Warren Hue
 * Luna Li

Double Happiness Stage
 * Beabadoobee
 * Guapdad 4000
 * Josh Pan
 * Seori
 * Wallice
 * The Linda Lindas
 * Mỹ Anh

2022
The 2022 festival was held at the Rose Bowl in Pasadena from August 20–21, 2022. International editions will also be held in Jakarta at the Community Park PIK 2 on December 3–4, and in Manila at the SMDC Concert Grounds on December 9–10, 2022.

Pasadena line-up

Saturday, August 20

88 Stage
 * Keshi
 * Yebi Labs (Joji DJ set)
 * Jay Park
 * Kinjaz
 * Chungha
 * Dabin
 * Milli
 * Hojean

Double Happiness Stage
 * Mxmtoon
 * Yeek
 * Audrey Nuna + Deb Never
 * Thuy
 * boylife
 * Shotta Spence
 * 1nonly
 * DJ Triple XL

Club Year of Dance Tent
 * Camgirl
 * Hu Dat
 * B

Sunday, August 21

88 Stage
 * Jackson Wang
 * Rich Brian
 * eaJ
 * Bibi
 * Warren Hue & Chasu
 * Atarashii Gakko!
 * Ylona Garcia

Double Happiness Stage
 * Teriyaki Boyz (Verbal, Ilmari, Ryo-Z & Wise)
 * Raveena
 * Lastlings
 * Dumbfoundead
 * Stephanie Poetri
 * No Rome
 * DJ Co 1

Club Year of Dance Tent
 * Venessa Michaels
 * JackJack

Jakarta line-up
 * Niki
 * Rich Brian
 * Joji
 * Jackson Wang
 * (G)I-dle
 * eaJ
 * Yoasobi
 * Bibi
 * Kaskade (special guest)
 * Atarashii Gakko!
 * Elephante
 * Milli
 * Spence Lee
 * Stephanie Poetri
 * Veegee
 * Voice of Baceprot
 * Warren Hue
 * Yanqi Zhang
 * Ylona Garcia

Manila line-up
 * Joji
 * Jackson Wang
 * Niki
 * Rich Brian
 * eaJ
 * Yoasobi
 * Zedd (special guest)
 * Adawa
 * Akini Jing
 * Atarashii Gakko!
 * Bibi
 * Elephante
 * Guapdad 4000
 * Jinxzhou
 * Manila Grey
 * Milli
 * Spence Lee
 * Stephanie Poetri
 * Warren Hue
 * Ylona Garcia
 * Zack Tabudlo

2023
New York City line-up


 * Saturday, May 20
 * 88 Stage
 * Fifi Zhang
 * Akini Jing
 * Warren Hue
 * Milli
 * Beabadoobee
 * Itzy
 * Rich Brian
 * Double Happiness Stage
 * Paravi
 * Spence Lee
 * Dumbfoundead
 * Hojean
 * ISOxo
 * Raveena


 * Sunday, May 21
 * 88 Stage
 * Loren
 * MaSiWei
 * Dabin
 * XG
 * DPR Live and DPR Ian
 * Niki
 * Double Happiness Stage
 * Wolftyla
 * Veegee
 * P-Lo
 * Atarashii Gakko!
 * Yeek
 * Knock2

Pasadena line-up


 * Saturday, August 5
 * 88 Stage
 * Warren Hue
 * MaSiWei
 * Milli
 * Rina Sawayama
 * DPR Live and DPR Ian
 * Zedd
 * Rich Brian
 * Jackson Wang
 * Double Happiness Stage
 * DJ Triple XL
 * Fifi Zhang
 * Spence Lee
 * Stephanie Poetri
 * Akini Jing
 * Phum Viphurit
 * Dhruv
 * Keith Ape
 * Eternal Energy Dance Tent
 * B
 * Hu Dat
 * Josh Pan
 * Autograf
 * Tokimonsta


 * Sunday, August 6
 * 88 Stage
 * Loren
 * Atarashii Gakko!
 * Yerin Baek
 * Zion.T
 * XG
 * Yoasobi
 * Niki
 * Tiger JK, Yoon Mirae, MaSiWei, Knowknow, etc.
 * Double Happiness Stage
 * DJ E-Man
 * Sion
 * Voice of Baceprot
 * Zior Park
 * Lyn Lapid
 * Grentperez
 * Eyedress
 * Eternal Energy Dance Tent
 * Jackjack
 * Beauz
 * Sosupersam
 * Mr. Carmack

2024
The 2024 festival will be held at the Forest Hills Stadium in Queens, New York from May 11–12, 2024.

Line-up


 * (G)I-DLE
 * Joji
 * ILLENIUM b2b Dabin
 * Atarashii Gakko!
 * Bibi
 * Awich
 * Balming Tiger
 * Deb Never
 * Dhruv
 * Eyedress
 * Juliet Ivy
 * Lyn Lapid
 * Spence Lee
 * thuy
 * Wang OK
 * Warren Hue
 * wave to earth
 * YOUNG POSSE