Hearts on Fire (company)

Hearts On Fire is an international diamond jewelry brand known for its highest standards in diamond excellence and perfectly cut diamonds.

Founded in 1996 in Boston, Massachusetts, United States, it was acquired by Chow Tai Fook Jewellery Group in 2014 and is now headquartered in Hong Kong SAR, China.

Company History
Hearts On Fire was founded in Boston, Massachusetts, United States by couple Glenn and Susan Rothman. In 1996 they debuted their signature diamond cut, which has since been trademarked as “The World’s Most Perfectly Cut Diamond,”   due to its unique hearts and arrows pattern.

Hearts On Fire diamonds begin from the most optically pure and responsibly sourced raw materials and are perfected through exceptional craftsmanship and consistent precision. The result is a sparkle and brilliance unmatched in any other diamond.

Some of its signature collections include AERIAL (2022), VELA (2023), LU (2024) and BARRE (2024).

Milestones
1996: Hearts On Fire was founded by Glenn and Susan Rothman

1998 : The company established a presence to Asia-Pacific region and the Caribbean. The next year, the company launched its first collection of diamond jewelry, creating diamond rings and earrings using its own diamonds.

2002, Hearts On Fire patented the "Dream" cut diamond, a version of the modified square cut.

2006: Partnered with lingerie company Victoria’s Secret to create one of the world’s most expensive bras, the Victoria’s Secret Hearts On Fire Diamond Fantasy Bra, valued at US$6.5 million.

2008: Launched a diamond chandelier using more than 3,300 diamonds weighing over 1,000 carats to celebrate the 60th anniversary of the Emmy Awards.

2014 : Hearts On Fire was sold to one of the world's largest retailers of jewelry, Chow Tai Fook Jewellery Group, for US$150 million.

April 2021 : Chow Tai Fook Jewellery Group named Rita Maltez the Global President of Hearts On Fire.

May 2022 : Chow Tai Fook Jewellery Group named Rebecca Foerster President of Hearts On Fire, North America.

September 2023: Chow Tai Fook Jewellery Group named Yunjo Lee, Chief Creative Officer of Hearts on Fire

April 2024 : Chow Tai Fook Jewellery Group named Johan Ye President of Hearts On Fire, Asia Pacific

May 2024 : Hearts On Fire relaunches with new logo and branding and unveils a new global campaign ”Light, Unleashed”.