Her (dating app)

Her is the largest and most popular dating and community app for the lesbian, queer, bisexual and sapphic community. It was designed for women; non-binary people; and transgender people (including trans men and trans women). It is available for iOS and Android.

It was the first app that was designed specifically for women, pioneering the space and creating the first mobile app designed for LGBTQ+ women, non-binary and trans people. It is a free app that has extra services that can be paid for under a premium subscription. Users have the option of purchasing a Gold or Platinum subscription. As of July 2023 HER has approximately 13 million users.

Users can join the app with their phone number, Apple login, Google Auth Facebook account or email address. As of May 2022, the application is available in 114 countries. It is available in English, French, German, Spanish and Japanese.

The app is most famous amongst the LGBTQ+ community for uniquely sapphic features like Pride Pins, better sexuality and gender labelling and a community for identities and interests and event listings.

History
The app was founded by Robyn Exton and launched in September 2013 under the name of Dattch.

It was originally designed after Exton was inspired by the app for gay men Grindr. The idea was "born from Ms Exton's frustration with existing lesbian dating websites and apps, which she didn't think were good enough. She says the market was dominated by "dating sites that were initially created for gay men, and tuned pink for lesbians". After releasing it she learned that women were looking for a different user journey and decided to build the first dating user journey truly designed for women.

In 2015 HER was launched globally to great acclaim from publications such as TechCrunch and Washington Post

Investors
In March 2013, Her (then Dattch) received €40,000 in funding upon joining the start-up incubator Wayra Academy, owned by Telefonica.

In September 2013, the application raised £100,000 from three investors including founder of W3 Ltd, Yannick Pons and Investor & Chairman of YPlan Andy Phillipps.

In March 2014, Dattch received a US$25,000 investment prize after being awarded with Best Design at 2014's LAUNCH Festival.

In March 2015, after $1 million in funding from investors such as Alexis Ohanian, and Garry Tan and Michael Birch from Y Combinator, Dattch was renamed to Her.

Reception
Her has been well received by LGBTQ communities. In ReadWrite's article, "Why Queer Women Need Their Own Dating App," Dattch was called "one of its kind" and "the app queer women have been waiting for." Lesbian news portal Autostraddle said, "it is a pleasure seeing technology created with women's needs being considered so carefully."

Cultural references
HER appeared in the Channel 4 documentary, How to Be a Young Billionaire, which televised in the UK in 2015.

HER was featured in Valeria Season 3 episode 2 when Valeria is exploring dating apps for lesbians.

HER was featured on the Tamron Hall show in 2021 with Exton being surprised by a lesbian couple that met on the app and later married.