Herself the Elf

Herself the Elf was a franchise line for young girls similar to Strawberry Shortcake. It was created by American Greetings (through its "Those Characters From Cleveland" research-and-development unit). It included a series of dolls from Mattel, an animated special, books, records.

The Magic of Herself the Elf
The Magic of Herself the Elf is a 1983 American animated television special.

Attempted revival
American Greetings announced plans in October 2016 to revive Herself the Elf as an animated series, a co-production between Cloudco Entertainment and French studio Gaumont Animation. The relaunch never got off the ground.