Hestia Tobacco

Hestia Tobacco is an American tobacco company, founded by David Sley in 2010, who the press dubbed "The Millennial Marlboro Man". The company's first product was launched in 2013.

It is one of the first American Tobacco companies to be started in more than twenty years, in part because of regulatory difficulties with the FDA, which prevented any new products from being released since 2011. The New York Times described Hestia Cigarettes as the "viral" cigarette of 2023. The Hestia brand is wholly-owned by The Tobacco Company.

Branding
The name comes from the Greek goddess of the hearth. Hestia cigar boxes were bright orange with a “Lichtenstein-like design” on the front and literary quotes from the likes of Hemingway and O’Hara printed on the back. This design was retired when they released their cigarettes in 2022. The brand and logo is now a Matisse-esque drawing and design developed by the Shirakaba House design studio.