Horsfordia alata

Horsfordia alata, with the common names pink velvet mallow and pink velvetmallow, is a shrubby desert plant in the mallow family (Malvaceae).

Distribution
The plant is endemic to the Sonoran Desert ecoregion, in the Colorado Desert sub-ecoregion of southern California and in southwestern Arizona; and in Sonora and Baja California states of northwestern Mexico.

It grows in creosote bush scrub habitats, at elevations of 100 - 600 m.