Hyperice

Hyperice is an American health technology company founded in 2010. It designs and manufactures recovery and movement enhancement products.

History
Hyperice was founded in Southern California in 2010 and its first product was an ice-compression wrap to help with sports-related injuries. Kobe Bryant, the American professional basketball player, became the first recipient of the Hyperice Knee ice and compression wrap.

In 2014, Hyperice launched a campaign through Kickstarter and a year later it launched the Vyper 1 into mass production. Blake Griffin and Lindsey Vonn became ambassadors of Hypersphere for pre and post-training sessions.

In 2016, the company started production of Venom, a heat and vibration wearable back device for muscle warm-up and recovery. Later in 2017, it launched of Venom Leg and Venom Shoulder products.

In 2020, Hyperice acquired Normatec. During 2020, the company introduced some other products. Also in 2020, Hyperice signed a deal with the NBA for a season ahead of the brand's original timeline because of the advantages afforded to the brand by the ‘NBA Bubble’.

Through the partnership with the PGA TOUR, Hyperice changed the on-course rules to allow players access to percussion massage during competitive play. At the same time, Hyperice raised $48 million in a new round of investments and had a valuation of $700 million. In 2021, the company approved two purchases, the first was Recoverx, a San Diego-based technology company specializing in intelligent contrast technologies, and the next — Core, a mental wellness company.

The company's investors and sponsored athletes are NFL quarterback Patrick Mahomes, Norwegian footballer Erling Haaland, India's cricket captain Virat Kohli etc.