ICICI Prudential Mutual Fund

ICICI Prudential Mutual Fund is an Indian asset management company founded in 1993 as a joint venture between ICICI Bank and Prudential plc. It is the second-largest asset management company in India after the SBI Mutual Fund.

History
The company was founded in 1993 as a joint venture between Indian ICICI Bank and UK insurance company Prudential plc. By 1998, it had two locations and six employees.

ICICI Prudential Mutual Fund's corporate headquarters are in the Bandra Kurla Complex in Mumbai. it had grown to over a thousand employees across 120 locations with more than 1.9 million investors.

As of September 2018, ICICI Pru MF, with an average assets under managements of Rs. 468,192.92 Crores, has been a major contributor to shaping India's CRISIL rating system.

Products and services
The asset management company (AMC) manages significant Assets Under Management (AUM) in the Mutual Fund segment across asset classes in India. The AMC also caters to Portfolio Management Services and Real Estate Division for investors, spread across the country, along with International Advisory Mandates for clients across international markets.


 * Mutual Fund - The Mutual Fund primarily targets retail investors.


 * Portfolio Management Services - allows high net worth investors to invest in a more concentrated portfolio aiming at higher returns. In the year 2000, ICICI Prudential AMC was the first institutional participant to offer these service in India.


 * Real Estate Business - targets high net worth investors and domestic institutional investors, with ICICI Prudential AMC starting the Real Estate Investment Series Portfolio in 2007.

Competitor
ICICI Prudential Mutual Fund have major competition with SBI Mutual Fund and UTI Mutual Fund.