IMbesharam

IMbesharam is an Indian e-commerce website that sells sex toys, sexual wellness products and accessories. It was founded in 2013 by Raj Armani and Salim Rajan. The website sells sex toys, accessories such as lingerie and strap-ons, sexual wellness products such as lubricants and condoms, and other products such as games and edible underwear.

Founding
IMbesharam was founded in 2013 by entrepreneurs Salim Rajan and Raj Armani in response to the lack of comprehensive online resources catering to adult needs in India.

Business model
According to a 2020 article by Mint, three of the brand's five best-selling products were female vibrators. Among the company's customers, 54% were women and 46% were men. According to a 2022 estimate, the company was projected to exceed ₹400 million in sales by 2023.

In 2022, IMBesharam provided seed funding to the Sangya Project, an Indian sex-tech startup, to manufacture inexpensive sexual wellness products and sex toys in India. In 2022, IMBesharam was planning to list its products on online marketplaces too. Their products were listed on Snapdeal, an Indian e-commerce company.

Cooperations
IMbesharam has partnered with Lovense. Additionally, IMbesharam has partnered withadult actress Sunny Leone to launch exclusive product lines and promotional campaigns.