IPad Pro (7th generation)

The seventh-generation iPad Pro, marketed as the iPad Pro (M4), is a line of iPad tablet computers developed and marketed by Apple Inc. It was announced on May 7, 2024, following Apple's event. This format excludes the domain and protocol with the tagline "Let Loose".

The seventh-generation iPad Pro was released on May 15, 2024, and is Apple's first device to use the M4 chip, as well as an OLED-based display module. The 13-inch version is Apple’s thinnest device, with both models surpassing the seventh-generation iPod Nano.

Hardware
The seventh-generation iPad Pro models feature the all new Apple M4 SoC. iPad Pro colors are available in silver and an all new space black. The device comes with an all new tandem OLED display for both the 11 and the 13 inch model. The iPad Pro base model is 256 GB and provides additional storage capacity of 512 GB, 1 TB and 2 TB. Both models have full screen brightness of 1000 nits (with 1600 nits for HDR content). The iPad Pro offers 8 GB of RAM for the 256 and 512 GB and comes with a 9 core CPU with 3 performance cores and 6 efficiency cores and a 10 core GPU. For the iPad Pro with 1 and 2 TB, the device comes with a 10 core CPU with 4 performance cores and 6 efficiency cores along with 16 GB RAM. The iPad Pro 1 and 2 terabyte configuration also provides users with the option to add a nano-texture display, and to view the screen in ambient light conditions reducing glare. Unlike previous iPad Pro which comes with a 12 MP and a 10 MP ultrawide camera, the latest iPad Pro only comes with a 12 MP camera, lidar and a upgraded true tone flash. The iPad Pro also comes with a landscape front facing camera. The M4 chip has options of a 9 and 10 core CPU.

Connectivity
The seventh generation iPad Pro includes a USB-C port for charging and connecting accessories. iPad Pro models support thunderbolt USB 4 with support for charging, and transfer speeds up to 40GB/s. The iPad Pros support the Apple Pencil Pro, the Apple Pencil USB-C and the latest generation of the Apple Magic Keyboard featuring an all new keyboard layout. The device also comes with WiFi 6E (802.11ax) and Bluetooth 5.3 connectivity on all models, with cellular models adding sub-6 GHz 5G support.

"Crush!" advertisement controversy
The initial announcement advertisement for the iPad Pro, titled "Crush!", received criticism for portraying various artistic instruments and books being destroyed by a hydraulic press and being symbolically compressed into an iPad Pro. The advertisement was originally posted to CEO Tim Cook's X account and the company's YouTube channel. In a statement to Ad Age on May 9, 2024, an apology was issued by Tor Myhren, Apple’s VP of marketing communications, stating "Creativity is in our DNA at Apple, and it’s incredibly important to us to design products that empower creatives all over the world. Our goal is to always celebrate the myriad of ways users express themselves and bring their ideas to life through iPad. We missed the mark with this video, and we’re sorry." In response to the controversy, Samsung released an ad for their Galaxy Tab S9 titled "UnCrush". Utilizing the same setting, it features a woman playing a damaged guitar from the rubble while using a Tab S9 as a music sheet, before ending with the tagline "Creativity cannot be crushed."