Identity (BoA album)

Identity is the seventh Japanese studio album (thirteenth overall) by South Korean singer BoA. It was released on February 10, 2010, nearly two years since The Face. Commercially, the album underperformed in Japan in comparison to her previous albums, becoming her first to have not sold over 100,000 copies.

Promotion
The album was preceded in release by the singles "Bump Bump!," a collaboration with Verbal from the hip-hop group M-Flo, and "Mamoritai (White Wishes)." The singles peaked at number five and number two on the Oricon charts, respectively. Also, there was an official music video for "Possibility". However, it was not released as a single.

Commercial performance
Identity debuted at number two on the daily Oricon albums chart with 14,023 units sold in its first day and at number four on the weekly chart with 37,606 copies sold, making it her first Japanese album that did not chart to number one, ending her streak of studio albums debuting at number one on the Oricon weekly charts. Identity also became BoA's first studio album to not sell over 100,000 copies and to not receive certification.