Il Makiage

Il Makiage is a tech-focused beauty brand based in New York City. In May 2020 they launched in the United Kingdom, launched in Germany in November 2020 and Australia in June 2021. Il Makiage is a part of the ODDITY platform.

Name origin
The name is an intentionally simplified version of the French word Maquillage, meaning "makeup".

Company overview
Il Makiage was founded in 1972 by New York-based makeup artist Ilana Harkavi.

In June 2017, L Catterton purchased a minority stake of the company for $29 million. After the initial investment, brother and sister Oran Holtzman and Shiran Holtzman-Erel, who had previously purchased the brand, re-launched it in 2018 and started its digital approach.

Dmitri Kaplun is the present CEO of the company.

Technology
The company uses AI and machine learning to match users with beauty and skincare products. In November 2019, Il Makiage acquired Israeli artificial-intelligence company NeoWize Inc. to integrate it with their machine learning programs. In August 2021, the company acquired computer vision startup Voyage81 to further enhance their vision, AI and machine learning capabilities. Il Makiage's parent company ODDITY acquired AI-based molecular discovery company Revela in June 2023.