Insights Association

The Insights Association, formed by the merger of the Council of American Survey Research Organizations (CASRO) and the Marketing Research Association (MRA) in January 2017 with more than 325 member companies and their 32,000 employees, all of whom are afforded membership benefits, represent nearly $8 billion in global annual revenue—about 85% of the U.S. research industry and 30% of the global research industry. As of 2023, it has six U.S. regional chapters and one Canadian chapter. IA's members annually reaffirm their adherence to the IA Code of Standards and Ethics (last updated December 2022), a code that sets the standards of professional and ethical conduct for all IA members and the research and data analytics industry and profession.

Through its subsidiary CIRQ (Certification Institute for Research Quality) that was established in 2009, IA provides assessment and certification services to market research firms seeking certification to ISO quality standards, specifically 20252:2019 (market research standard) and ISO/IEC 27001:2022 and ISO/IEC 27701:2019 (information security standard).

IA has a full-time Washington, DC-based lobbyist who monitors legislative and regulatory activity on the Federal and state level that may potentially impact insights business practices.