Instant Brands

Instant Brands Inc. (formerly Double Insight Inc. and Corelle Brands) is a company selling a range of kitchen appliances. The company was founded by Robert Wang, Yi Qin, and three other Canadian partners in 2009. They are the distributor and designers of the Instant Pot and other products sold under the Instant Brands name.

Its subsidiaries were merged and consolidated under the title "Instant Brands". The company is headquartered in Downers Grove, Illinois. Instant Brands and its affiliates design, manufacture and market small kitchen appliances worldwide.

The company's original and primary products are electronically controlled, combined pressure cookers and slow cookers. The original cookers are marketed as 6-in-1 or more appliances designed to consolidate the cooking and preparing of food to one device (multicooker). The brand has since expanded to include non-pressure slow cookers, sous-vide immersion circulators, blenders, air fryers, and rice cookers.

History
In 2008, Robert Wang, Yi Qin, and one other friend, all former employees of Nortel in Ottawa, Canada, started working on designs for the Instant Pot. Wang is credited as the inventor of the Instant Pot.

The company was founded by Robert Wang, Yi Qin, and three other Canadian partners in 2009 as Double Insight.

The company became profitable in 2012, with the Instant Pot as their main product. In 2016, Double Insight sold more than 215,000 Instant Pots on Amazon's Prime Day.

On March 4, 2019, Instant Brands, maker of Instant Pot, announced it had entered into a merger agreement with Corelle Brands and Corelle's chief executive would become chief executive of the merged company while Instant Brands founder Robert Wang will become the merged company's "chief innovative officer". With the merger, Instant Brands is now owned by Cornell Capital LLC and headquartered in Downers Grove, Illinois.

On June 12, 2023, Instant Brands filed for Chapter 11 bankruptcy after high interest rates and waning access to credit hit its cash position and made its debts unsustainable. The company sold its appliance business ("Instant" branded products) to the private equity firm Centre Lane Partners during bankruptcy. The remaining housewares business exited bankruptcy separately on February 27, 2024 under the prior Corelle Brands moniker.

In November 2023 Instant Pot Brands™  was established as a standalone company with a new capital structure under new ownership following its purchase by an affiliate of Centre Lane Partners.

On April 1, 2024 the company announced it had changed its name and would be doing business as Instant Pot Brands™ along with the announcement of a new Chief Executive Officer, Chief Financial Officer, Chief Human Resources Officer, and Executive Vice President.

Instant Pot
The Instant Pot is a Canadian brand of multicookers. The multicookers are electronically controlled, combined pressure cookers and slow cookers.

Instant Pot Accu
The Instant Pot Accu is a brand of basic and affordable sous-vides sold under the Instant Pot brand.

Instant Ace
The Instant Ace is a brand of blenders. Products include the Ace, the Ace Nova and the Ace Plus. The blenders feature a digital display that shows the operating temperature along with the remaining cooking time.

Instant Omni
The Instant Omni and Instant Omni Plus are each a 26L toaster oven.

Instant Vortex Oven
The Instant Vortex Oven is an alternative to deep frying, replacing the cooking oil with heated circulating air in an oven format.

Instant Vortex Air Fryer
The Instant Vortex Air Fryer is an alternative to deep frying replacing the cooking oil with heated circulating air.